First posted onto a blog before being given a global audience courtesy of a social media frenzy.
Purple or white and gold dress.
It s the dress colour that has divided the internet into two camps black and blue or gold and white.
A photograph of a dress on tumblr prompted an internet discussion.
Remember the dress the photograph that sparked an online firestorm about whether the garment was white and gold or blue and black.
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From a photograph of the dress the bride posted online there was broad disagreement.
Now researchers have studied the phenomenon scientifically.
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Some people even flip between the two or see some combination.
But in the absence of hard core data relating to age and perceptions regarding the dress this theory cannot be proved yet.
Some people see a blue and black dress washed out in.
The dress is a photograph that became a viral internet sensation on 26 february 2015 when viewers disagreed over whether the dress pictured was coloured black and royal blue or white and gold.
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Which could explain why older netizens are seeing white and gold.
Even taylor swift and kanye west weighed in.
The phenomenon revealed differences in human colour perception which have been the subject of ongoing scientific investigations into neuroscience and vision science with a number of papers published.
The mother of the bride wore white and gold.
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Some people see a white and gold dress in dark shadow.